Super Bowl is definitely a huge event in the modern pop culture. Many people watch the show to see creative commercials that make a huge bulk of the entertainment value provided by the Super Bowl. For many marketing agencies it is a chance to show off their abilities to a really wide audience. While some brands consider this event to a moment of true glory and showcase their products, there are companies that want to raise awareness and bring some issues to the forefront of the public discussion.
Some of these commercials are really heart-warming and give you a chance to experience true emotions while learning about pressing issues that our world is facing today. A $6 million commercial ordered by WeatherTech is a gut punch right in your feels that you will never see coming. The unofficial mascot of the company is Scout, a good doggo, and he was used in the commercial to help spread the word about the University Of Wisconsin School Of Veterinary Medicine where scientists are working to create better treatments for dog cancer.
The video clip contains some really NSFW material in regards to heavy emotional punches and a message that we all need to hear. Even the brief synopsis and the concept behind the ad are enough to make some people cry rivers. You can find the video on YouTube and watch a gut-wrenching short story about good dogs and their struggles.
Scout was recently diagnosed with cancer and went to the University Of Wisconsin School Of Veterinary Medicine to receive treatment. After several months of struggles and constant fighting, the dog was able to beat cancer. It happened in the summer of 2019 when Scout suddenly collapsed and the CEO of WeatherTech David McNeil had to carry him to veterinarians. Doctors said that it was cancer and there was not much that he could do to save the dog that had only 1 month left to live. However, McNeil was determined to try everything.
The dog had only 1% to survive but the treatment was effective and Scout returned to his duties of being the unofficial mascot of the company.
Now, while the tear-jerking commercial feels like a rollercoaster, there is a very important message that we all need to hear. The University of Wisconsin School of Veterinary Medicine works to create various animal cancer treatments and searches for medications that could help dogs, cats, and other pets survive otherwise deadly diseases. If you want to help this cause, you can donate to the university directly.