The Rhythm Section is quickly becoming a new Hollywood disaster which is not something surprising to those who follow the trades. The movie has been delayed multiple times and was finally released to a negative response from critics and audiences. The movie started off quite poorly in the box office and seemingly had nothing to hope for. The sad part of the story is that the sad part did not even start at that point.
In its third week, the movie managed to lose 96% of the screens. It opened with high aspirations in over 3000 theaters. Two weekends later, the movie is playing in only 94 cinemas across the US. The wide opening was also “highlighted” by a miserable $2.8 million meaning that the per-theater average was less than a thousand dollars! It is a failure of a cosmic magnitude.
Now, some moviegoers might think that a relatively small movie would not suffer huge losses after failing in theaters. The ancillary market and small ticket sales in the following weeks would be enough to cover a small budget. The problem is that the Rhythm Section was not cheap to make and had a budget of $50 million before marketing.
The movie was heavily criticized by the trades and moviegoers. The production process was hell after the main actress broke her hand. Several delays resulted in multiple problems with post production and subsequent delays of the premiere. The critics met the movie with a sign of disappointment and gave it a 27% rotten score on the RottenTomattoes website. The audience was also less than impressed and gave the movie a C+.
Despite having a couple of strong performances and acceptable makeup, the movie had a very weird pace and issues with the script. There was nothing interesting about the plot to attract the attention of general audiences and the social media campaign launched to promote the movie was a mild disaster as well.
It seems that Paramount will be pulling the movie from theaters soon and just forget it after suffering moderate losses. What’s next for Blake Lively who starred in this movie is a bigger question.